https://mariella.work Mariella Coimbra Mon, 07 Jul 2025 09:05:57 +0000 https://mariella.work en https://mariella.work/The-Ant-FIAT-Professional Mon, 07 Jul 2025 09:05:57 +0000 Mariella Coimbra https://mariella.work/The-Ant-FIAT-Professional The Ant - FIAT Professional ︎ Ants and vans have more in common than you'd think: both carry weight, move smart, and get the job done. They're natural born workers. A Fiat Professional campaign created in Italy for global markets. Watch the film here Product Films: <img width="2912" height="1570" width_o="2912" height_o="1570" data-src="https://freight.cargo.site/t/original/i/738177980d192e484de5ec9e9314f70a7c316590cf5ebe7cd4bf8a8932d41546/The-Ant-2.png" data-mid="235487904" border="0" src="https://freight.cargo.site/w/1000/i/738177980d192e484de5ec9e9314f70a7c316590cf5ebe7cd4bf8a8932d41546/The-Ant-2.png" /> <img width="2904" height="1598" width_o="2904" height_o="1598" data-src="https://freight.cargo.site/t/original/i/b27e53b7bc84bb1c4626c2a5c72ea22388ad368bf8eb116540b1c24fed2d9988/The-Ant-3.png" data-mid="235487905" border="0" src="https://freight.cargo.site/w/1000/i/b27e53b7bc84bb1c4626c2a5c72ea22388ad368bf8eb116540b1c24fed2d9988/The-Ant-3.png" /> <img width="2920" height="1598" width_o="2920" height_o="1598" data-src="https://freight.cargo.site/t/original/i/efc7cea8c50d205c77a030ffb4b2e32130174c136da0b6de18aa587df16cd632/The-Ant-4.png" data-mid="235487906" border="0" src="https://freight.cargo.site/w/1000/i/efc7cea8c50d205c77a030ffb4b2e32130174c136da0b6de18aa587df16cd632/The-Ant-4.png" /> <img width="2932" height="1576" width_o="2932" height_o="1576" data-src="https://freight.cargo.site/t/original/i/b3e3bd2b6d1077578560170c325a98bd06251a72817436b3cfbf9901ace6e015/The-Ant-5.png" data-mid="235487907" border="0" src="https://freight.cargo.site/w/1000/i/b3e3bd2b6d1077578560170c325a98bd06251a72817436b3cfbf9901ace6e015/The-Ant-5.png" /><img width="2912" height="1606" width_o="2912" height_o="1606" data-src="https://freight.cargo.site/t/original/i/9de81706638ad401cc3ed10466bc72e4e0dc6db6d5150dd6d9171880940f8fbc/The-Ant-6.png" data-mid="235487908" border="0" src="https://freight.cargo.site/w/1000/i/9de81706638ad401cc3ed10466bc72e4e0dc6db6d5150dd6d9171880940f8fbc/The-Ant-6.png" /> <img width="2902" height="1636" width_o="2902" height_o="1636" data-src="https://freight.cargo.site/t/original/i/428ef49475d9f0181fc7e347e1c05c0ccd71fc4abdc77a7bee370bc36066f908/The-Ant.png" data-mid="235476751" border="0" src="https://freight.cargo.site/w/1000/i/428ef49475d9f0181fc7e347e1c05c0ccd71fc4abdc77a7bee370bc36066f908/The-Ant.png" /> <img width="2410" height="1200" width_o="2410" height_o="1200" data-src="https://freight.cargo.site/t/original/i/167fd243bde633551e18b890402552cce23a45708ceff1ae267a5e69d2f6f0d5/Print.png" data-mid="235477024" border="0" src="https://freight.cargo.site/w/1000/i/167fd243bde633551e18b890402552cce23a45708ceff1ae267a5e69d2f6f0d5/Print.png" /> <img width="7087" height="4724" width_o="7087" height_o="4724" data-src="https://freight.cargo.site/t/original/i/2bf31316942c0d53afaa6555410ffc1b8f28860eebd51421601c8f2a08ffd6c7/boardADCI.jpg" data-mid="239151861" border="0" src="https://freight.cargo.site/w/1000/i/2bf31316942c0d53afaa6555410ffc1b8f28860eebd51421601c8f2a08ffd6c7/boardADCI.jpg" /> https://mariella.work/BIA-Against-Harassment Mon, 07 Jun 2021 20:10:01 +0000 Mariella Coimbra https://mariella.work/BIA-Against-Harassment BIA Against Harassment ︎ BIA, Bradesco Bank's virtual assistant, hears and gives voice to 80 million customers from all over Brazil. We updated the answering algorithms so that BIA would respond firmly to disrespectful messages.- Cannes Lions 2022 - Shortlist, Mobile- Effie Awards Brasil 2022 - Silver - Diversity, Equity &amp; Inclusion <img width="2048" height="1452" width_o="2048" height_o="1452" data-src="https://freight.cargo.site/t/original/i/3b01061ba68f7006dd76c0d1703ae98ff4067585e459e72e7139ac37547d88cf/board_bia_selo.jpg" data-mid="146840398" border="0" src="https://freight.cargo.site/w/1000/i/3b01061ba68f7006dd76c0d1703ae98ff4067585e459e72e7139ac37547d88cf/board_bia_selo.jpg" /> https://mariella.work/Sill-Life Tue, 19 May 2020 16:47:50 +0000 Mariella Coimbra https://mariella.work/Sill-Life Still Life ︎ Our idea was proving through art that Carrefour offers natural food produced exactly as they were in the past, using 3D Still Life displays in store. https://mariella.work/KatKit Tue, 19 May 2020 14:57:03 +0000 Mariella Coimbra https://mariella.work/KatKit KatKit ︎ *turn on english subtitles* You didn't read it wrong. KatKit is a fake version of KitKat for fake news content creators to take a break. https://mariella.work/Soap-Opera-Home Tue, 19 May 2020 15:16:24 +0000 Mariella Coimbra https://mariella.work/Soap-Opera-Home Soap Opera Home ︎ Imagine watching a soap opera scene where a character is at her house and during the commercial break, being surprised: her house is inside a Casas Bahia store, with all the items for sale. https://mariella.work/The-Real-Black-Friday-Experience Wed, 11 Nov 2020 00:30:24 +0000 Mariella Coimbra https://mariella.work/The-Real-Black-Friday-Experience The Real Black Friday Experience ︎ Guarantee the best Black Friday deals from home, but with the same store experience and without chaos, it's almost impossible. Almost. That's because we offer The Real Black Friday Experience so customers can shop at Walmart's physical store via Google StreetView. <img width="3543" height="2362" width_o="3543" height_o="2362" data-src="https://freight.cargo.site/t/original/i/6a03b9120a828234e5b6d447f540e37b59d83ec7a69dc2aa7bc6eb5e05ff5caa/Wallmart_board.jpg" data-mid="88381426" border="0" src="https://freight.cargo.site/w/1000/i/6a03b9120a828234e5b6d447f540e37b59d83ec7a69dc2aa7bc6eb5e05ff5caa/Wallmart_board.jpg" /><img width="3543" height="2362" width_o="3543" height_o="2362" data-src="https://freight.cargo.site/t/original/i/e599cc8474a23e362342d0a80e543314a660ba4d1b7affaf9bcb4aa94a67cd2a/Wallmart_shop.jpg" data-mid="88473189" border="0" src="https://freight.cargo.site/w/1000/i/e599cc8474a23e362342d0a80e543314a660ba4d1b7affaf9bcb4aa94a67cd2a/Wallmart_shop.jpg" /> https://mariella.work/Diminished-Reality Tue, 19 May 2020 17:13:15 +0000 Mariella Coimbra https://mariella.work/Diminished-Reality Diminished Reality ︎ Everyone knows augmented reality, but Pontofrio created the Diminished Reality to decrease prices. This is the consumer's greatest wish after all. Just point your cell phone to Pontofrio's price tag and find out the new price with discount. *turn on english subtitles* https://mariella.work/Homepage Sun, 17 May 2020 17:38:06 +0000 Mariella Coimbra https://mariella.work/Homepage https://mariella.work/INFO Sat, 10 Nov 2018 04:46:04 +0000 Mariella Coimbra https://mariella.work/INFO MARIELLA COIMBRA DE ABREU Brazilian EU citizen e-mail: mariella.cda@gmail.com LinkedIn Experience TC INVESTIMENTS (TRADERS CLUB) – Fintech: 2021 - present Creative Lead. PUBLICIS BRASIL (PUBLICIS GROUPE) – Advertising Agency: 2019 - 2021 Senior Copywriter. VMLY&amp;R (WPP) – Advertising Agency: 2017 - 2018 Copywriter and Content Editor. WUNDERMAN THOMPSON (WPP) – Digital Advertising Agency: 2014 - 2017 Copywriter and Content Editor. Awards · Cannes Lions 2022 - 1 Shortlist, Mobile - Bradesco · Digital Disrupt Awards - H1 FY15 Winner by Microsoft (Social Commerce Pilot) · Digital Disrupt Awards - H2 FY15 Winner by Microsoft (Social Commerce Project) Languages · Portuguese: fluent (native language) · English: advanced (certified by CCBEU) · French: intermediate (certificated by DELF) · Spanish: basic Education · UX Writing at Mergo: 2021· Copywriting (Marketing and Sales) at ESPM: 2021· Screenwriting at Academia Internacional de Cinema (AIC): 2015 · SEO at Escola São Paulo: 2014 · Cool Hunting at Escola São Paulo: 2014 · Innovation and Marketing in a Digital World at Escola São Paulo: 2014· Webmetrics at Escola São Paulo: 2014· Product, Brand and Services at Getúlio Vargas Foundation (FGV): 2011· BA, Business Administration, Marketing-focused at Mackenzie University: 2006-2009· High School at Colégio São José: 2003-2005· English Language at CCBEU: 1998-2004